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	<title>Sean Hardaker &#187; User Interaction</title>
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	<description>When I figure it out, you&#039;ll be the first to know</description>
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		<title>Bidding On Your Own Brand</title>
		<link>http://www.seanhardaker.co.uk/bidding-on-your-own-brand</link>
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		<pubDate>Wed, 02 Dec 2009 20:30:32 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[User Interaction]]></category>

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		<description><![CDATA[I take a case study to illustrate my view on bidding on your own brand in paid search.]]></description>
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