Conversion is a popular site metric. We all use it, it allows us to place a figure on any measurable action on a website to determine how many of our visitors have performed such an action. Usually it is represented as a percentage.
That’s what it is, here is why it’s stupid. (more…)
On December 7th Google shared a few incites into their new real time search functionality. It’s apparently all in an attempt to
“strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices you use to access it.”
What does this mean for search marketers? (more…)
As this is my first post on my shiny new blog I thought I would make it a fairly straight forward and uncontroversial post. Inspired by the new Google site links in paid search, the topic I’m going to discuss touches on reputation management, user interaction with Google and branding.
There are mixed feelings among marketeers about whether bidding on your own brand is a waste of money or good sense. I am going to come out and say that I believe you should always bid on your brand. No exceptions. (more…)