As this is my first post on my shiny new blog I thought I would make it a fairly straight forward and uncontroversial post. Inspired by the new Google site links in paid search, the topic I’m going to discuss touches on reputation management, user interaction with Google and branding.
There are mixed feelings among marketeers about whether bidding on your own brand is a waste of money or good sense. I am going to come out and say that I believe you should always bid on your brand. No exceptions. (more…)