My Gaming CV

June 19th, 2010

I’m sat here trying to remember the first computer game I ever played. If I close my eyes and clench my firsts I can just about remember. It was over 20 years ago.

They had a bidet in the loo and the room their computer was in a room full of papers and cramped because of the mess, although, I don’t remember who’s house it was. It was a side scrolling platform game. It was in back and white and you controlled it with the keyboard. I wasn’t very good at it. It was Prince of Persia and I thought it was shite. Read the rest of this entry »

HSBC Email Security Fail

May 28th, 2010

A colleague of mine recently received two emails from HSBC about his recent request to have his credit card statements on line.

If you thought banks were wise to the security concerns of their customers and to the massive problem of phishing, think again. Read the rest of this entry »

Deadwood

May 23rd, 2010

Here be spoilers and bad language. You have been warned.

I’ve spent the last few minutes trying to figure out if I’m a fan of Westerns as a genre. I definitely don’t dislike them, after all I’ve own a few on DVD: Read the rest of this entry »

Conversion Rate Is A Stupid Fucking Metric

May 4th, 2010

Conversion is a popular site metric. We all use it, it allows us to place a figure on any measurable action on a website to determine how many of our visitors have performed such an action. Usually it is represented as a percentage.

That’s what it is, here is why it’s stupid. Read the rest of this entry »

Google Real Time Search & Twitter

December 9th, 2009

On December 7th Google shared a few incites into their new real time search functionality. It’s apparently all in an attempt to

“strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices you use to access it.”

What does this mean for search marketers? Read the rest of this entry »

Bidding On Your Own Brand

December 2nd, 2009

As this is my first post on my shiny new blog I thought I would make it a fairly straight forward and uncontroversial post. Inspired by the new Google site links in paid search, the topic I’m going to discuss touches on reputation management, user interaction with Google and branding.

There are mixed feelings among marketeers about whether bidding on your own brand is a waste of money or good sense. I am going to come out and say that I believe you should always bid on your brand. No exceptions. Read the rest of this entry »